What is the purpose of the Buyer's Guide in life insurance?

The Buyer's Guide in life insurance serves primarily to assist prospective buyers by providing them with essential information about life insurance products, their features, and options available in the market. It aims to educate consumers and enable them to make informed decisions when choosing a life insurance policy that best suits their needs.

This resource typically includes explanations of different types of life insurance, the importance of coverage, factors to consider when purchasing a policy, and questions that buyers should ask when shopping for insurance. By fulfilling this educational role, the Buyer's Guide helps demystify the insurance process and ensure that consumers understand their choices, promoting thoughtful and informed purchasing decisions.

While aspects like premium rates and underwriting processes are important components of life insurance, they are not the primary focus of the Buyer's Guide, which is to empower potential buyers with comprehensive information about their options.